The following article contains three SEO tips for how you can generate more traffic to your church website. It can take up to 12 months to see the result of search engine optimization for your church website but do not think you made a mistake because the ranking movement hasn’t occurred the first time a spider visited your page. Keep linking and your site will be reaching your city and dominating Google in no time. A properly designed site with a clear call to action and easily discoverable information, are vital for your church or ministry to improve its online presence.
For this reason, SEO and digital marketing are critically important activities for all churches, but SEO alone will not determine your success. Many pastors do not know the number of leads their website is generating. Even more tragically, many ministries look at their site as an expense instead of an outreach vehicle. A good site works 24 Hr a day, 7 days a week, 365 days a year. However one of the most challenging questions is where to begin if your website isn’t really working for you, and you probably have a good sense if you are easily found on Google (or not). The short list below includes key elements that provide important pieces to your Google domination strategy.
Basics of SEO defined:
1. You must get traffic. Traffic to a website is about balance and tracking. When you have a variety of marketing methods, like PPC, SEO, and even print media, you won’t get stuck depending on a single source. Track each source to minimize your expenses and optimize your impact. Of all the traffic driving methods, search engine optimization returns the best ROI for the lowest investment.
2. Conversion, or put another way, do visitors take action when they come to your site. What methods are you utilizing to transform your local SEO traffic to Sunday visits? Do you provide people with an easy way to contact you, what about your service times, are they easily found, how about your address? Ask yourself, is it simple for individuals to decide what action to take? To improve conversion you may need a new landing page to improve your messages. Typically, less is more. You do not need to tell a visitor everything about your church, simply offer them something to “want more.” Then make it simple to act on.
3. Follow-thru. Not everybody will be ready to call or visit your church when they first come to your website. For this reason, you should have a subscription option (email newsletter) where those who might not want to call or visit, but who would like to know about forthcoming special events, etc, can be easily notified. One of the most underused online marketing tools by churches is the email newsletter. A converting site should consist of a system for tracking who visited your website so you can stay in touch. To aid in understanding your traffic, make sure you have Google Analytics installed.
Enhancing your site for greater exposure online and on the search engines is a process. There is no silver bullet, but with proper planning and the assistance of an experienced search engine optimization specialist, your website can become a highly effective outreach tool. With consumers now reporting that 80% of their search queries are beginning in a search engine, it’s highly likely that when someone in your community is seeking help, they will start their journey by asking Google. Wouldn’t it be awesome if that distressed family or individual, found your ministry first instead of alternative answers?
Check out this awesome video with the director of social media for Bishop TD Jakes to learn more about how social media can help your ministry reach the lost.